SORTED Food has been ranked 4th聽in The Guardian鈥檚 video 鈥�30 under 30: The top young people in digital media鈥�.
A YouTube 鈥榝ood hub for beginners and pros鈥�, SORTED Food is the brainchild of UCB graduate Ben Ebbrell, who received an honours degree in Culinary Arts Management in 2009.
Along with three of his friends 鈥� Barry, Jamie, and Mike 鈥� Ben takes YouTube viewers through cooking a variety of dishes, and describes the channel as being a mix of 鈥渇ood, recipes, videos and banter鈥�. SORTED is the world鈥檚 most engaged cooking channel on YouTube, and is inspiring the younger generation to think more about what they eat.
Ben Ebbrell, Founder of SORTED Food and UCB alumni, said: 鈥淚t鈥檚 brilliant that traditional media are picking up and celebrating the efforts we are making online and we鈥檙e thrilled to be mentioned on the list 鈥� let alone in the top five.
鈥淪ORTED have always tried to be innovative in the digital space and are constantly looking to push the boundaries for food and cooking online not just what we can come up with, but also the collective minds of our entire foodie community. Well over 700,000 people across the world subscribe to what we do, and contribute to shaping our next move.
鈥淎t the end of the day, it鈥檚 just cooking with mates 鈥� but in a way and scale that鈥檚 never before been seen! We love it!鈥�
SORTED Food have given UCB a heads-up that they鈥檙e planning something really big 鈥� and all will be revealed over the next couple of months, with the promise that 2014 will be another ground-breaking year.
