鲍颁叠鈥檚听Business School聽is celebrating after being selected to strategically drive a global engineering group鈥檚 拢470million product innovation project.
A group of 18 postgraduates and undergraduates and three lecturers from UCB headed to Luton this week for the launch of Hayward Tyler鈥檚 CRUSER庐 Project, a platform for the creation of new solutions for new markets from the energy engineering specialist.
As the first partnership between the two organisations, the project first came to the attention of the University following a guest lecture from Oliver Buhlinger, the firm鈥檚 Group Technology Engineer, to聽MSc Enterprise Management聽students last October.
Impressed by the students鈥� quality of engagement, Mr Buhlinger approached course manager Affi Agbodo for a potential collaboration and UCB was selected from a number of universities to lead and drive the multi-million project.
Dilshad Sheikh, Dean of UCB鈥檚 Business School, said this was an enormous coup for the students.
鈥淗ayward Tyler was extremely impressed with the calibre of students produced at UCB, emphasising their practicality and employability,鈥� said Dilshad, who is also chair of the Chartered Management Institute鈥檚 West Midlands Board.
聽鈥淭his collaboration between the two organisations is testament to UCB鈥檚 aim of exposing our students to life changing experiences that enhance their learning and boost their employability and competitiveness in the local and international graduate markets.
