UCB鈥檚 Events Management students were treated to a masterclass on managing large-scale events by Chad Weir from Cognizance Media and Consulting and Focus Events, a digital marketer and event director with a wealth of experience within the industry.聽
Chad, who lives in Vancouver, Canada, gave a series of guest lectures to both postgraduate MSc Global Meetings and Events and undergraduate BA and FdA Events Management students, encouraging them to find their strengths and make decisions. He spoke about the importance of standing your ground and doing your best for the projects you鈥檙e involved with. He also highlighted the importance of leading by example and the need to be creative and innovative.聽
At the end of his presentations, Chad left the students with some key advice for a successful career in the industry: develop a broad understanding of events, don鈥檛 be afraid to get out of your comfort zone, plan for the unknown, focus on user-experience and stay on the cutting edge of technological developments.聽
鈥淭here are two things I enjoy most about what I do,鈥� said Chad. 鈥淭he diversity of experiences that I have had producing so many varied events and the opportunities I have to create unique and creative experiences for others that might have a hugely positive impact on their lives.聽
鈥淢ore so than anything, I hope that the students took away the awareness that it is up to them to define what their future looks like and the inspiration to create a spectacular new construct for an event that will have a positive impact on our world."聽聽
